11/15/2018

Lunch & Learn: How to Succeed in Digital Transformation: Strategies and Practical Steps - Part 2

by Alexander Birger

Selling Digital Services: a New Language

Paul D. McKeithan - Head of Digital Services at Buhler Aeroglide

Creating digital services and actually selling them are two very different challenges. Having walked this journey from developing a platform with cloud data analytics to implementing a successful business plan, I have learned the hard way that a new language is required. Many of the customers that these IOT solutions target are already owners of massive data. It is important to understand what value you system bring.

Previous Lunch & Learn: How to Succeed in Digital Transformation: Strategies and Practical Steps - Part 1

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